The strongest read across the west Inside Golf delivers more Western Canadian Golf news than any other publication

Local Content

Five different zone editions from Vancouver Island to Manitoba. Which means strong local reader relationship.

Provincial Content

Contributions from provincial amateur and professional organizations. Strengthens content depth and credibility.

Western Canada Content

Profiles of Western Canadians and extensive coverage of the Western Canadian stops of the Canadian, PGA and LPGA Tours. IG connects with the stars of our game.

National and International Content

Stories about Canadians and top golf stars from across the country and around the world. IG is on the story, on every stage.


Effective, Frequent Exposure Inside Golf delivers excellent rate card value

Effective Exposure

Inside Golf captures a very valuable western audience. Our cost-effective rate packages offer affordable access to an excellent "purchasing power" demographic.

Frequent Exposure

Inside Golf frequency rates are the best in the West.

Innovative Advertising Programs

Zone editions provide opportunities and added value for every objective and budget. Our Account Managers think "outside the box."


Reader Demographics Inside Golf reaches the 25% of golfers who play 75% of the rounds.

  • Percentage who are male 77% / female 23%
  • Average age 45.7
  • Average # rounds / year 42
  • Average annual household income $94,000
  • 71% are considering a club purchase in the next year
  • 72% play twice or more a week
  • 59% play the majority of their golf at multiple courses
  • 98% are planning some form of golf vacation in 2012
  • 89% choose hotels or resorts for accommodations during golf vacations
  • Over 25% of non-club members plan to join within 3 years

Unmatched Circulation Inside Golf delivers more copies to a wider distribution

Width Of Distribution

18,000 copies distributed at over 650 golf facilities across the West May through September.

Depth Of Circulation

Each distribution point is surveyed to confirm that they are receiving the optimal # of copies.

Directed Circulation

Over 400 copies are directed right to the desks of key players in Canadian Golf across the country.


Special Directory & Travel Issue Reach Golfers across Canada through Canada's most complete golf course atlas and travel magazine

Inside Golf's Canadian Golf Traveller has information on every course from BC to Newfoundland as well as travel features from across Canada and major international destinations around the world. Targeted newsstand circulation is joined with directed distribution. Canada's biggest Golf publication… 170+ pages!

Size Western Canada Wide Special Promotional Feature Rates Special Directory & Travel Issue Regional Zone editions 2 Issues & Website
One Time Two Times One Time BC's VI / SK / MB Zone Alberta North / South / BC Interior Zone BC Lower Mainland Zone
Outside Back Cover 3594 3236 - 4169 Per Issue Two Issues Per Issue Two Issues Per Issue Two Issues
Inside Cover 3174 2856 - 3429
Dbl. Page Spread 4888 4548 - 5767
Full Page 2889 2599 1999 (30% off) 3129 499 998 599 1198 699 1398
⅔ Page 2198 1995 - - - - - - - -
½ Page 1641 1477 999 (40% off) 1819 429 849 529 1049 629 1249
⅓ Page 1442 1298 699 (50% off) 1689 399 798 449 898 549 1098
¼ Page 1340 1205 599 (55% off) 1499 209 418 309 618 409 818
⅙ Page 1185 1066 499 (60% off) 1249 149 298 249 498 299 598
⅛ page 1025 982 399 (60% off) 1099 (EL 399*) 99 198 169 338 199 287
112 page 880 840 299 (65% off) 919 - - 129 258 159 318
Circulation 18,000 Copies / Issue 3500 Copies & 12,500 Impressions 6500 Copies & 12,500 Impressions 9000 Copies & 12,500 Impressions

Canadian Golf Traveller - 2012

Inside Golf - Spring 2012

Inside Golf - Fall 2012

Direct Traffic just under one-in-three visitors comes directly to insidegolf.ca

1 out of 10 visitors who go to to insidegolf.ca will return more than 15 times.

A strong proportion of visitors know what they are looking for and know where to get it.

Returning Visitors more than one-in-three visitors visit insidegolf.ca multiple times

We have a core group of loyal visitors who find our content relevant to their needs and interests who return again and again to stay up to date.

Targeted Advertising insidegolf.ca ads have an average click through rate of more than 0.45%

Several ads on insidegolf.ca have a consistent click through rate of more than 0.45% based on more than half a million impressions over a six month period.

Ads find a targeted and interested audience on insidegolf.ca… important for the value of impressions not just click throughs.

Proudly Canadian more than 80% of visitors come from Canada with most from Western Canada

You can reach a well-targeted group of golfers who are interested in your products and services.

Exponential Growth visits to insidegolf.ca have more than doubled during the Golf Season

Inside Golf has seen month over month increases, that has projections of more than 20,000 visits per month

Visitor Demographics

The profile of an insidegolf.ca visitor is as follows:

  • Skewing to men 77%
  • Between the ages of 35 and 54 28%, but also likely to be aged 55 and older
  • Educated with some post-secondary or college training 34%, although likely to have graduated from university
  • Living with teens in the household 20%
  • Earning $100,000+ a year per household 26%
  • Speaking English as their mother tongue 93%
  • Working as a manager, owner, professional or executive 37%
  • Average number of travel vacations per year of more than 3 days in duration 2.2

Website Statistics Statistics for 12-month period ending August 31, 2012

  • Average number of visits per month has reached more than 6500
  • Average number of page views per month is more than 11,000
  • Average length of time on site for all visitors: 1:25 minutes.
  • Average number of pages viewed for all visitors: 1.74
  • Country of origin:
    • 74% from Canada
    • 18% United States
    • 8% All other countries
  • Of the Canadians
    • 54% come from BC
    • 26% come from Alberta
    • 20% all other provinces
  • Percentage of first time visitors 60%
  • Percentage of visitors who are repeat 40%
  • Website wide US based ads currently average a 0.24% click through rate throughout their lifespan.
  • Website wide ads in their first three months average a click through rate of 0.35%
Shape Size Name Impression Cost Per 1000
10,000 25,000 50,000 100,000
A 728 x 90 Leaderboard $70 $60 $50 $40
B 300 x 250 Medium Rectangle $60 $40 $35 $30
C 468 x 60 Full Banner $40 $25 $20 $15
D 120 x 240 Skyscraper $35 $20 $15 $10
E 120 x 90 Button $20 $15 $12 $8
Design is extra and billed at $65 per hour
Print Media

Please submit file as a print-ready High Resolution PDF or CMYK TIFF.

For High Resolution PDFs please ensure that all fonts are embedded and/or all text is converted to paths/curves before exporting to PDF.

CMYK Tiffs should not be lower than 300dpi resolution.

Unless a press match proof is physically forwarded to our offices, "pleasing colour" will be deemed as being acceptable for print colour accuracy.

Flash Ads

need to be submitted accompanied by a static gif or jpeg version for inclusion in a newsletter.

Animation

if final animated time exceeds allotted amount, the full animation may not be displayed correctly.

File Size

if submitted ad exceeds file size, the advertisement may be compressed further by the system. This can lead to visible colour noise and other artifacts. Please ensure your advertisement meets above guidelines.

Design is extra and billed at $65 per hour.

1/12 Square
2.25" x 2.25"
1/8 Horizontal
3.5" x 2.25"
1/6 Vertical
2.25" x 4.75"
1/6 Horizontal
4.75" x 2.25"
1/4 Vertical
3.5" x 4.75"
1/4 Horizontal
7.25" x 2.25"
1/3 Vertical
2.25" x 9.75"
1/3 Square
4.75" x 4.75"
2/3 Vertical
4.75" x 9.75"
1/2 Horizontal
7.25" x 4.75"
1/2 Vertical
3.5" x 9.75"
1/2 Digest
4.75" x 7.25"
Full Page
 
Bleed
8.75" x 11.25"
Trim
8.25" x 10.75"
Critical
7.25" x 9.75"
Shape Size (Width X Height measured in px) Name Max File Size (KB) Max Animation Length (Seconds)
A 728px X 90px Leaderboard 40 KB 15
B 300px X 250px Medium Rectangle 40 KB 15
C 468px X 60px Full Banner 40 KB 15
D 120px X 240px Skyscraper 40 KB 15
E 120px X 90px Button 20 KB N/A

Frequently Asked Questions

What is your general contact information?
production@insidegolf.ca Toll Free: 1-800 764-6537 Office: 1 (250) 709-2131 Fax: 1 (250) 709-2141
Where can I find company contacts?
At the bottom of this page or click here
I am having difficulty understanding my invoice, who do I contact?
If you have any questions regarding your invoice or anything Accounting related you can contact our Accounts Manager at 800-764-6537 or email at production@insidegolf.ca
What payments are accepted to pay for my advertisement?
Cheque is accepted and made out to Inside Golf Inc, as well we accept Visa, MasterCard and American Express
What's the difference between bleed and non-bleed advertisement?
Bleed advertisements have the inks run right to the edge of the paper. Non-bleed advertisements have a border of whitespace (usually 1 inch) around them.
What are some suggestions to include on a button advertisement?
Your logo, phone number and address. The advertisement will link to your site website so it is recommended to leave out your website. It is a small space advertisement and the less text the better.
What if there are any revisions to the ad I submitted?
You will have to resubmit the entire corrected file.
Why can't I see my advertisement on the website?
There are a few reasons this could be
  • All add spots are shared with others, your ad will not always appear on the page.
    • There may be up to 5 advertisement in the same position - therefore your ad will appear on average 1 in 5 pages
  • It was requested to not start appearing until a specified date
  • It was assigned to specific sections/pages of the site
  • The impressions/click throughs/tenancy has run out
  • The advertisement has yet to be pushed to the server
Where do I submit my advertisement?
All ad inquiries and submissions are to be sent to production@insidegolf.ca.
When submitting materials, what are the recommendations for logos and images?
The bigger the better. High Resolution images and vector logos are best.
How do I advertise on the newsletter?
For advertising information please contact our sales team
Jim Paterson
sales@igdesign.ca • +1 (250) 709-2131
Deb Westover
dwestover@insidegolf.ca • +1 (250) 709-2131
Will I get a proof of my advertisement when I send materials?
Yes, if you submit materials for an advertisement we will send you a proof so you can see the final version, however, we do not send out proofs for ads submitted.
I submitted my advertisement but I haven't received a response, is there something wrong with it?
We will let you know we received the advertisement but if you haven't received a response then the designer has approved the advertisement for use. If the ad is to the incorrect specs we will let you know to re-submit a new one.
How do I register for the newsletter?
You can register for the Insidegolf.ca Newsletter by clicking here.
How can I recommend the newsletter to a friend?
When you have received the newsletter in your email there's an option at the bottom of the newsletter to Forward to a Friend
How do I unsubscribe from the newsletter?
At the bottom of the newsletter email there's an option to 'Remove me from this List'
Can I submit a press release to be included on the website?
Yes, submitting press releases are suggested, email your press release to our Editorial Coordinator at ed-coord@insidegolf.ca. We cannot guarantee that it will be submitted either on the website or the newsletter but depending on resources and time we may be able to.
Do you provide statistics for tracking advertising performance and how can I receive it?
Yes we do, please contact your sales representative to find out more.
I am having a technical problem with the Insidegolf.ca Contest, who do I contact to discuss the problem?
If you have any technical questions with the website of the insidegolf.ca contest please send all inquiries via email to design@insidegolf.ca.
Who is the Insidegolf.ca Contest open to?
The Insidegolf.ca Contest is open to Canadian citizens. US Citizens are able to win a runner-up prize but not the main grand prize. As well as any contestants that have won the Grand prize in the past are not eligible to win it again, but are able to win a runner-up prize instead.
Do you have a digital version of the magazine?
Digital versions of the magazines can be found at
Whom do I contact if I am having problems with this site?
If you have any technical questions with the website please send all inquiries via email to design@insidegolf.ca.
Where can I view an older version of the newsletter?
All archived newsletters can be found here.
How can I find a specific story on your website?
Due to the shear volume of content we have, it's difficult to find certain stories, if you know the title, subject of the story, or author please send an email to ed-coord@insidegolf.ca with your request and we will try to provide you with the link to the story.
Where do I send press releases?
To our Editorial Coordinator at ed-coord@insidegolf.ca.
Will you use my press release?
Press releases are often used online via the website and Newsletter and sometimes in our Fall publication of Inside Golf Magazine. However, not all press releases that are submitted are used, depending on the content of the story we may use it.
How can I submit revisions for a paid editorial proof I received?
Revisions for Editorial can be sent in via Fax to 1 (250) 709-2141 or responded back via email to ed-coord@insidegolf.ca.
How do I become a writer for Inside Golf?
Please contact Jeff Sutherland for inquiries about writing for Inside Golf.
How can I be removed from your distribution list?
If you would like to be removed from our distribution list please call us toll free at 800-764-6537 and provide us with your company name and we will remove you.
I have received a magazine in the mail, will I be charged?
No, Inside Golf Magazine is provided free of charge. If you would like to order more Canadian Golf Travellers however we will have to charge you for over 3 copies.
My address is incorrect, how can I update my address on file?
If you would like to update your address on our distribution list please call us toll free at 800-764-6537 and provide us with your company name and we will update your address on file.
The person that's being addressed the magazine is no longer with the company, how can I update my file?
If you would like to update contacts on your distribution record please call us toll free at 800-764-6537 and provide us with your company name and we will update your company record.

Inside Golf Inc.

Work Toll Free +1-800 764-6537 Work Local +1 250 709-2131 Fax +1 (250) 709-2141

Office & Courier Address

60 Ingram St. - Suite #2 Duncan BC Canada V9L 1N7

Postal Address

PO Box 248 Duncan BC Canada V9L 3X3

Jeff Sutherland Publisher

Deb Westover Marketing Manager

Gregory Daynes Designer / Developer

Alexandra Hunter Production / Accounts Manager

Bryan Outram Editor